Launching South Africa's firstcommercial EV dealership, mid-loadshedding.
Brand, website and market strategy for an all-electric commercial vehicle launch into a deeply sceptical market.
The situation
MAXUS entered South Africa as the first commercial EV dealership, during severe loadshedding, into a market with real scepticism about EV viability.
The brand had to balance a global SAIC identity with a uniquely South African presence, and answer hard local questions about charging, range and cost head-on.
What we built
A vibrant corporate identity, marketing strategy and website built around what buyers actually want to know about owning an EV in South Africa.
Extensive research on EV maintenance, charging, fleet management and costs, translated into accessible content instead of brochure-speak.
What changed
Three vehicles launched commercially, with major retailers adopting MAXUS EVs into their logistics fleets.
The platform has run at 99.99% uptime since launch, and the brand keeps growing from strength to strength.
“Electrifying the logistics industry.”